Easy way to do dilutions
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To keep your old data on the new NAS device, copy NAS to NAS seems a good way. In a word, copy NAS to NAS brings a lot of convenient. However, you do not want to abandon the old data, so, you would like to copy your old NAS to your new NAS drive. Thus, you want to change a new NAS device to instead of it. With the usage of the NAS device, it may not enough for storing your data, or it may be broken. You just have to make sure that you are licensing your brand to good quality manufacturers and that the products have at least something to with your brand promise.NAS, the network attached storage, a kind of storage device, is used for sharing data. There is nothing wrong with licensing in theory it is a great source of profit if you have a strong brand. Profit margins plummetted as the premium degree went from high to nearly nothing. But then the brand hit a brick wall a few years later retailers could only move Furstenberg products on sale. The damage to the Furstenberg brand was not immediately apparent all of the licensed products sold well at higher than normal margins. Then she started licensing her name to be put on beauty products, fragrances, luggage, eyewear, jeans, and books. By 1976, sales were up to 5 million units annually.
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In 1972, Furstenberg made a wrap dress that had so many functions that it stormed the market.
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Harvard Business Review had a case study of Diane von Furstenberg. Rachel Ray, Jamie Oliver, and Gordon Ramsay license their brand to manufacturers of cookware and food ingredients, and if these products are of poor quality or taste, then that can dilute their brands. Licensing is the biggest cause of brand dilution.Ĭhristopher Penn of the Marketing Over Coffee podcast uses Wolfgang Puck as an example of brand dilution, but this can be applied to more of the food entertainment celebrities.
#EASY WAY TO DO DILUTIONS LICENSE#
All of these line extensions make customers ask: if they make this, what does the brand really mean? They make the brand meaningless and cause brand dilution.īe careful who you license your brand to Companies that make poor quality products on behalf of licensed brands can kill the brand. Arizona Ice Tea making nachos. Zippo lighters making a perfume. That example was intentionally absurd, but there are real-life examples that are almost as absurd (Business Insider). It would dilute the brand because people would question what Levi’s meant anymore. What if Levi’s started making a smartphone? It would be absurd and have no credibility. What if Levi’s started making cologne? Okay, but it is getting harder to imagine. Everyone loves Levi’s jeans, but what if Levi’s started making wallets? Fair enough, they would probably be well made, robust and wallets just go with pants. Read about brand promise in our article in it, where we can help you craft your own brand promise statement. If I see a Starbucks sign on the side of a building, I know inside there is great coffee and pleasant environment to hang out in. This happens when the original brand promise is not applicable or not upheld by the new product.Ī brand promise is the implicit expectation that customers have when they see a brand. There is nothing wrong with those line extensions.īut sometimes companies overextend themselves and run into brand dilution. MVMT started with watches and recently started offering sunglasses (New York Times). Tesla started with electric cars and now are making electric semi-trucks.
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Beats started with headphones and do well with portable speakers. Does it make sense for Tesla’s brand to be on a semi-truck? Probably, as long as it’s electric.īrand extensions are a great strategy for growth.